CCPA – An Overview of the New California Consumer Privacy Act

Vox illustrated all too clearly in their recent article on the California Consumer Privacy Act (CCPA) that the internet knows way too much about way too many of us. For example, if you look hard enough, you’ll probably find that it knows your age, home address, who you work for, how much money you make, and when you last voted (and probably who you voted for as well!).  And that’s just a start.  Even if you didn’t willingly share this information, you should not be too surprised that it’s online.  As the Vox author (Zoe Schiffer) pointed out, “Personal data — the searches, photos, purchases, locations, and Facebook messages that populate digital identities and fuel the attention economy — is the internet’s favorite currency.”

At long last, however, lawmakers may be starting to get a handle on the problem.

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